Hi, i’m frances.

🍼 SENIOR PRODUCT DESIGNER FOR BOBBIE, A HIGH GROWTH INFANT FORMULA COMPANY 🧬 RARE DISEASE AND DISABILITY ADVOCATE

 

bobbie

I am currently an in-house product designer for direct to consumer infant formula companies: Bobbie and Baby’s Only. I have created and implemented design systems and end-to-end customer experiences for both sites. Out of 15,000 ReCharge merchants, Bobbie won the highest Beyond Award for our platform innovation with our custom account portal and formulator quiz driving 400%+ year-over-year subscription growth and 84%+ quiz conversion.

 
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Portland Magazine

An immersive digital experience for readers of the University of Portland magazine.

 
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Picnic

Full stack UX/UI design for a native mobile app to connect parents to businesses, places and brands that have all the services and features that they need.

 
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nuestra casa

Nuestra Casa needed to enhance their browsing and checkout experience to improve usability. The goal was to improve the conversion from browse to completion of checkout.

 
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ASPIRED

San Jose startup connecting businesses and individuals to nonprofits around the world.

 
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house 2 home design sprint

A modified Google Venture-style design sprint for a home decor e-commerce company.

 
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university of portland

Selected work from my time as an in-house designer at University of Portland.